Britenice was formed from my Company: Brithén Coaching that was established in 2004.
Brithén Coaching started to be a base for missions as Instructor, Educator, Lecturer, Aurthor, Broadcast Expert Commentator etc, etc.
Brithenice is established in 2011. It is basicly set up to blog and to be my profile in discussions regarding Ice Hockey, Sports, leadership etc, etc at all levels.